When I first started blogging I had what some call “squirrel syndrome”. Picture a squirrel running around in the park, going in every direction with no focus. Yeah, that was me because I had so many interests that I wanted to blog about all of them. I was all over the place and because I was so passionate about all of my topics and didn't focus on which niche was profitable for blogging.
Then one day I decided to install Google Analytics on my site and got a rude awakening. I had a high bounce rate which simply means that people were not staying on my site. After some research, it turns out that I had too many blog niches. My visitors didn’t know what my site was about and left only after a few seconds of browsing. I wasn’t addressing their needs. Since then I’ve taken the time test the waters to see where I should focus my content. So today I’m going to help you do the same.
How to Test Which Niche is Profitable for Blogging
Testing your blog post ideas will do a few things for your business.
First, the results will tell you which type of content resonates with your audience the most.
Second, it will save you time, money and energy by eliminating any ideas that won’t work.
Lastly, it will keep you focused on the subjects that will bring you the greatest response from your audience and return on your investment.
Let’s get right into the steps of testing which type of blog post will work best for you.
First, ask yourself these 3 questions:
- What topic/idea do you want to talk about?
- What are 3 problems people may have who are searching for a blog like yours?
- What are 3 questions people have that your blog answers?
Once you answer these questions, it’s time to write 3 blog posts that address the problems in question 2 and answers the questions in question 3. Each blog post should meet these requirements:
- A minimum of 500 - 1000 words
- Include photos and/or Pinterest graphic and helpful source links (to other posts that support your topic)
- A link to your lead magnet or free download. Your reader should have to join your email list in order to get the freebie.
- If at all possible, include a video for each post. The video doesn’t have to be fancy at all. You can use your phone or laptop to create videos and upgrade as your blog grows.
Time to Test Your Niche
After you’ve written your posts, what you want to do is publish and promote all of them on Facebook and Pinterest. If you're promoting on Facebook, you should already have an FB business page for your blog/business.
When posting to your page, you should boost your posts to see which one gets the most engagement. Once you publish a post to FB, you’ll start getting notifications from FB on how to boost your posts. It’s pretty easy. When promoting on Pinterest, post to your page and relevant groups.
Monitor the traffic from all three posts. You should have Google analytics set up on your site. If you don’t have it yet, just pause right here and set it up. Here is a great POST on setting it up on Squarespace.
Last Step - Monitor the traffic for each post for about a week. The post with the highest traffic is the post that resonates with people the most. Take a look at the stats to see what type of people are viewing your posts. Is it women, what age are they, what region, are they viewing on desktop or mobile? This information will give you a good idea of who your avatar is as well.
Tip: Having good SEO is just mandatory these days. If you want your site to be noticed on Google you have to format your blog posts for people to find it. So when you can write a targeted blog post that answers common questions, you can rank quickly. One way to do this is to make sure you answer the questions people are asking. Answer people’s problems and you’ll rank quickly.
Out of all the ways I’ve read about finding your niche, I’ve found this to be the best way to test which niche is profitable for blogging. Need help formatting the perfect blog post? Make sure you sign up to get your free SEO checklist and blog post template by signing up below.
SIGN UP FOR THE SQUARESPACE SEO CHECKLIST & BLOG POST TEMPLATE
Until next time,
Live in gratitude. Live in love.
This post contains affiliate links for your convenience. You can read my full disclosure policy HERE.